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Incolo's Crowd Investability Program

Launch is a 3-month Investability Program that gives founders optionality on leveraging the investor crowd as a growth engine

$33B in Value from 4,850 Businesses 

From Main Street to High Growth Tech, the Investment Crowdfunding industry has generated $33B of company value from $1.1B raised since 2016.  Our founder community is part of that success.

Join Other Founders Growing Through Their Crowds

Bobby Flay visited Jason Johnson' proof of concept location called getREEF which has served over 200k passengers generating $3m+ in revenue over 18 months. Jason's investor crowd helped land this collaboration with the REEF & RDU creating the 1st virtual dining hall in an airport in the country. RDU's virtual dining hall provides passengers food & drink options from 13 national & local brands, fresh prepared out of a single kitchen. No lines. Now Jason's landed Cincinnati (CVG), 2 Nashville (BNA) locations, and has several other top 25 airports in the US asking him for their own.

Desmond Wiggan's BatteryXchange kiosks provide rentable & returnable batteries for cell phones and laptops in hospitals such as Atrium Health. In 2021, they increased Annual Recurring Revenue (ARR) 500% over 2020 from connections their crowd of investors made. They signed their 1st 6 figure deal in 2023 and have over $1m of close to close sales in the 2024 pipeline. Their investor crowd has also opened doors at top universities (ex. WSSU), other healthcare entities (ex. Atrium), and professional sports teams' stadiums.

Desmond Wiggan's BatteryXchange kiosks provide rentable & returnable batteries for cell phones and laptops in hospitals such as Atrium Health. In 2021, they increased Annual Recurring Revenue (ARR) 500% over 2020 from connections their crowd of investors made. They signed their 1st 6 figure deal in 2023 and have over $1m of close to close sales in the 2024 pipeline. Their investor crowd has also opened doors at top universities (ex. WSSU), other healthcare entities (ex. Atrium), and professional sports teams' stadiums.

Nopalera is one of the only luxury Latino-owned beauty brands in the country. Sandra Velasquez has rejected offers from the Sharks twice. With over $3.2m of revenue 2021 to 2023 ($2m in 2023 alone), she's mobilizing investment from VCs + accelerators & crowd investors to grow beyond her 55k DTC customers and 400 retail locations which currently include Nordstrom, Credo, Free People and more. Sandra's vision is to create an elevated Latina beauty brand that would change the narrative about the value of our goods in the market while inspiring our community to stand in their worth

How hard can it be to combine 2 elements into a new nanotech that among many other things, removes & destroys PFAS (toxic forever chemicals) from water? Steve, Jason & team solved it in 3 years.  Other systems require high temperature and pressure, often requiring 1 kWh+ per gallon of water (For reference, the average house consumes 900 kWh/month & Wilmington, NC treats 44m gallons a day). Invicta Water's tech requires only UV light with no added temperature or pressure so it's the only known affordable and scalable system to solve this $1 trillion+ global PFAS issue. Their crowd broke them into a paid pilot in Pittsboro and now they are being invited to set up systems in utilities across the US.

How hard can it be to combine 2 elements into a new nanotech that among many other things, removes & destroys PFAS (toxic forever chemicals) from water? Steve, Jason & team solved it in 3 years.  Other systems require high temperature and pressure, often requiring 1 kWh+ per gallon of water (For reference, the average house consumes 900 kWh/mo & Wilmington, NC alone treats 44m gallons a day). Invicta Water's tech requires only UV light with no added temperature or pressure so it's the only known affordable and scalable system to solve this $1 trillion+ global PFAS issue. Their crowd broke them into a paid pilot in Pittsboro and now they are being invited to set up systems in utilities across the US.

Launch Focuses Founder On Answering One Question. Am I Investable?

You want to know as a founder that even if you weren’t raising capital, people would want to invest in your startup.  That is Incolo’s definition of “Investable” and  what we focus on with founders over the 3-month program.

 

CROWD-READY GOVERNANCE

Starting a company is easy. Having a structure ready for investors and growth is not.  We provide education and templates for Charters, Operating Agreements, Cap Tables, and more that have been used by companies expanding their teams, growing their businesses, and/or raising from the crowd.

 

TRACTION

Developing meaningful traction points towards a successful exit is not always about investment dollars in the door.  We help founders unpack how they can pour gas on the fire with a crowd on key areas of traction for business growth…

  • Marketing & Sales
  • Productizing Services
  • Pricing & Commission Models

 

TESTING THE WATERS

Founders can now collect reservations of interest up to $5M, but the focus of successful founders is leveraging the crowds to get feedback on their business, product, and valuation. Launch…

  • Includes in depth curriculum and weekly 1 on 1 sessions with founders as well as group sessions
  • Helps craft an investment marketing plan with tactics used by successful raises
  • Provides warm introductions to national and regional Investment Crowdfunding platforms such as Wefunder, Republic, Vicinity Capital, StartEngine, and more for founders to collect reservations of interest.
  • Helps founders understand how to position their startup story on platform to go after reservations

 

GO LIVE WITH YOUR RAISE

Let’s be honest.  Not every founder makes it to this step. Why?

Many founders never need to. During the Investability Program, they determine if they are ready and in many cases, determine they have other paths of growth and/or funding that may come 1st.  Whatever the case ends up being, founders in Launch exit with an Investability plan focused on optionality in their growth & funding pathways so they are positioned for success.